24 Apr 2013

"Influences from Japan in Danish Art and Design 1870 - 2010" x SÆSON

(日本文はスクロールするとご覧になれます/Scroll for Japanese

Yesterday I was invited to the reception at Designmuseum Denmark to celebrate the release of this iconic book. Based on several years of research, the author Mirjam Gelfer-Jørgensen examines how Danish artists and designers have adopted elements from Japanese art in order to create an independent Danish form of expression. 

This book is centered around the question "why is it that Danish architecture and applied art have drawn lessons and inspiration from the art of country that lies on the other side of the globe, with a social context which in many ways is fundamentally different from that of Denmark?". 

If you thought that the Japanese market for Danish design has emerged from economical growth, pure consumerism, or as a short-term trend, this book gives you a historical insight in the Danish-Japanese relation, which is based on cultural respect and fascination.

It was overwhelming to find out that the SÆSON rugs have been selected as one of the work pieces presented in this academic book. It is a true honor to get chosen to represent the work of Krestine Kjærholm, and especially in this book about Danish design and Japan.

It is Ayanomimi's vision to continue contributing to the creation of a Danish-Japanese form of expression.

Influences from Japan in Danish Art and Design 1870 - 2010
Mirjam Gelfer-Jørgensen, read more about the book: The Danish Architectural Press
424 pages, 24.5 cm x 27.3 cm

SÆSON designed by Krestine Kjærholm / a product of Ayanomimi
4月23日に「Influences from Japan in Danish Art and Design 1870 - 2010」
(著者:Mirjam Gelfer-Joergensen、全424ページ、24,5 cm x 27,3 cm)が出版され、




16 Apr 2013

New trade agreement

Before, entering the Japanese market has been difficult for outsiders, because of high tariffs and slow bureaucracy now this could be changing in 2013 a free trade agreement  might be established between Japan and EU. Japan already covers almost 2 percent of Danish exports, which equals to 12,3 billon kr.  The free trade agreement is seen as a promising opportunity to expand Danish commerce on the Japanese market. Already Danish goods such as foods especially meat and medical products, are popular on the Japanese market. Japan and Denmark are both pioneers in the field and this new trade agreement makes exchange of technology, knowledge and knowhow in this field easier.

をサポートするayanomimiにとっては予想通りの追い風!日本とEU貿易協定は物販だけではなく技術、システム、ノウハウ、デザイン、福祉… 多方面でウィンウィンに繋げてゆければと考えています。

10 Apr 2013

Art & Architecture at Public Places

Art, architecture, and design should serve their purpose by being seen, used, and shared among people. What a privilege, to grow up in Denmark where public institutions provide you an environment full of art, architecture, and design.

Pictures from public institutions in Copenhagen: Frederiksberg College, Frederiksberg Library, and Copenhagen Business School (CBS) Solbjerg Campus.



Frederiksberg College

Frederiksberg Library

Frederiksberg Library

Frederiksberg Library

CBS Library

CBS Library


8 Apr 2013

World of Sneakers

History of the sneaker part 1. 

The sneaker, Trainer Kicks etc. has existed since the late 1800’s mainly used as sports or beach shoes. In 1916 Keds a plimsoll brand was introduced to the United States and became known as sneakers because of their quiet rubber soles.  Only one year later came the Converse All Star shoe in 1917, followed by Adidas, Puma and Nike later in the 1900’s. American teenagers began wearing sneakers as casualwear off the sports field during the 50ties inspired by movie stars like James Dean. In 1968 Tommie Smith was wearing Puma trainers when he won the 200 m at the Olympics in Mexico. Receiving his gold medal he raised his fist in the Black Power salute, this made the shoe become a cult item on the streets. By the 1980s the Trainer market had become huge and leading brands teamed up with high fashion designers, in order to get their slice of the cake. Yohji Yamamoto collaborated with Adidas and created the sleek black and white three stripes cult trainer Y-3 range. Stella McCartney also designed for Adidas but aiming for outdoor sports hip, with tennis and running shoes. Paul smith designed for Reebok and Mihara Yasuhiro for puma focusing on stripes and metallic.  Sometimes the early hip-hop culture would help bring attention to certain sneakers and thereby promoting them via songs and movies such as Run-DMC with the single “My Adidas” , 1986.

27 Mar 2013

ZEROAD no.1 at Søren Rose Studio

Søren Rose Studio is introducing the multi-functional Japanese bowl "ZEROAD no.1" by Ayanomimi 
at their beautiful design showroom in Copenhagen.
Read more about the award-winning design studio and their amazing work: here.

この春「2013年 Bo Bedre ベストデザイナー賞」を受賞したSøren Rose Studio(ソーレンローズ スタジオ)とのコラボが始まります。
Ayanomimiプロデュースで日本のゼロワンデザインがデザインした「ZEROAD no.1

17 Feb 2013

"PROPER IVY" 1981 Japanese magazine Popeye

I recently found this Japanese fashion magazine "POPEYE" from 1981 in the basement. 
It is interesting to see how 'preppy style' was a trend back then. 

My parents have often mentioned the rivalry between the two Japanese fashion brands "Van" (American Ivy Style) and "Jun" (European Casual Style), both established in the post-war era. Apparently many students chose 'side' (great branding strategies btw.) and it seems like the two preppy brands have had a remarkable impact on Tokyo fashion and sub-cultures in the 60ies-70ies. 


What a PROPER IVY should know about tweed. 
7 brands you should know as a "PROPER IVY"
What PROPER IVY should know about tennis and music.
PROPER IVY table manners.
PROPER IVY fashion items.
SONY ad.
PROPER IVY stadium jumpers.
If you are in Japan and want to shop preppy fashion - check out the new Maison Kitsuné Tokyo Café at Omotesando / Tokyo.
プレッピースタイルに興味ある方は今月表参道にオープンしたMasion Kitsunéのショップ&カフェを要チェック!

14 Feb 2013

PH, a revolutionary man, in many ways !

Getting to know Poul Henningsen

Poul Henningsen is known worldwide for his lamps, which in their time were revolutionary because of the special screen construction, that allowed the lamps full glow, without being blinding.  Most of his designs are stunning and do really give a special quality of light, but PH was much more than a designer.  He was a architect, screen writer, film director and writer, during the second world war he fled to Sweden in a rowboat together with Arne Jacobsen, because Arne Jacobsen was a Jew and he himself a known resistant of Nazism.   
Like most of the leading architects of that time, he was a craftsman and hadn’t attended the Copenhagen art academy architectural school.  He was one of the leading figures in the cultural radical movement often associated with the modern breakthrough. The cultural-radicalism was about reevaluation of religion, inherited social norms and welcoming new cultural impulses such as jazz, modern architecture, art, literature and theater.  Poul Henningsen was a big fan of Josephine Baker The “ Bronze Venus”. After she received a wave of bad reviews based on her show in Denmark, Poul Henningsen half an hour before deadline, decided to write a letter to Josephine through the paper politiken, that praised her naturalness. Saying "If naturalness could be learned, mothers should send the girls to Josphine baker". Poul Henningsen ideal was kubism, and he remained true to to functionalisme til his death, dying from parkinsons he donated his body to medical science purposes.   

Above; Poul Henningsen, Josephine Baker, P.H.s Kite-book for children between 8-128 years. and the famous lamp "Koglen"  

Known PH Statements 
Culture is weapons.
Culture is consistency.
Dividedness makes strong.
There is no off-taste. There is only good taste, which is poor.
He who dares do wrong, does right. Hereby is happens.