I recently found this Japanese fashion magazine "POPEYE" from 1981 in the basement.
It is interesting to see how 'preppy style' was a trend back then.
My parents have often mentioned the rivalry between the two Japanese fashion brands "Van" (American Ivy Style) and "Jun" (European Casual Style), both established in the post-war era. Apparently many students chose 'side' (great branding strategies btw.) and it seems like the two preppy brands have had a remarkable impact on Tokyo fashion and sub-cultures in the 60ies-70ies.
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