ayanomimi no blog

24 Apr 2013

"Influences from Japan in Danish Art and Design 1870 - 2010" x SÆSON

（日本文はスクロールするとご覧になれます/Scroll for Japanese）

Yesterday I was invited to the reception at Designmuseum Denmark to celebrate the release of this iconic book. Based on several years of research, the author Mirjam Gelfer-Jørgensen examines how Danish artists and designers have adopted elements from Japanese art in order to create an independent Danish form of expression.

This book is centered around the question "why is it that Danish architecture and applied art have drawn lessons and inspiration from the art of country that lies on the other side of the globe, with a social context which in many ways is fundamentally different from that of Denmark?".

If you thought that the Japanese market for Danish design has emerged from economical growth, pure consumerism, or as a short-term trend, this book gives you a historical insight in the Danish-Japanese relation, which is based on cultural respect and fascination.

It was overwhelming to find out that the SÆSON rugs have been selected as one of the work pieces presented in this academic book. It is a true honor to get chosen to represent the work of Krestine Kjærholm, and especially in this book about Danish design and Japan.

It is Ayanomimi's vision to continue contributing to the creation of a Danish-Japanese form of expression.

Influences from Japan in Danish Art and Design 1870 - 2010

Mirjam Gelfer-Jørgensen, read more about the book: The Danish Architectural Press

424 pages, 24.5 cm x 27.3 cm

SÆSON designed by Krestine Kjærholm / a product of Ayanomimi

４月２３日に「Influences from Japan in Danish Art and Design 1870 - 2010」

（著者：Mirjam Gelfer-Joergensen、全424ページ、24,5 cm x 27,3 cm）が出版され、

デザインミュージアム・デンマーク（工芸博物館）で行われた出版発表会に招待されて行って来ました。

デザイナーやアーティストが日本の文化に影響されて生まれた優れたデニッシュ・アート及びデザインについて綴られています。日本とデンマークの深い繋がりを改めて感じるとても興味深い一冊です。

取り上げられた作品の中にクレスティーヌ・ケアホルムさんの作品の一つとして「セゾン」が紹介されました。

学術的な本にAyanomimiがプロデュースした作品が取り上げられて光栄です。

出版発表会ではクレスティーヌさんと更なる活動についてお話をしました。

Ayanomimiはこれからも日本とデンマークの繋がりを大切に、活動を続けてゆきたいと思います。

Order the book: The Danish Architectural Press

16 Apr 2013

New trade agreement

Before, entering the Japanese market has been difficult for outsiders, because of high tariffs and slow bureaucracy now this could be changing in 2013 a free trade agreement might be established between Japan and EU. Japan already covers almost 2 percent of Danish exports, which equals to 12,3 billon kr. The free trade agreement is seen as a promising opportunity to expand Danish commerce on the Japanese market. Already Danish goods such as foods especially meat and medical products, are popular on the Japanese market. Japan and Denmark are both pioneers in the field and this new trade agreement makes exchange of technology, knowledge and knowhow in this field easier.

EU-日本の貿易協定について：
デンマークはエネルギーやインシュリンの企業を中心にとても前向きに働きかけています。デンマークと日本
をサポートするayanomimiにとっては予想通りの追い風！日本とEU貿易協定は物販だけではなく技術、システム、ノウハウ、デザイン、福祉…　多方面でウィンウィンに繋げてゆければと考えています。

10 Apr 2013

Art & Architecture at Public Places

Art, architecture, and design should serve their purpose by being seen, used, and shared among people. What a privilege, to grow up in Denmark where public institutions provide you an environment full of art, architecture, and design.

Pictures from public institutions in Copenhagen: Frederiksberg College, Frederiksberg Library, and Copenhagen Business School (CBS) Solbjerg Campus.

デンマークでは誰もが使う公共の場所にこそアート、建築、やデザインが大切だと考えられています。
多くの人の目に触れて毎日使われるからこそ良質なモノに投資をする。そんな考が今でもデンマークにのデザイン産業を支えているのだと思います。幼稚園児からお年寄りまでが使う図書館に当たり前に飾られたアートと使われている家具がデンマークらしい豊かさを表しています。

写真：コペンハーゲンにあるフレデリックスベア高校、フレデリックスベア図書館、商科大学内・図書館より。

Frederiksberg College

Frederiksberg Library

CBS Library

CBS

8 Apr 2013

World of Sneakers

History of the sneaker part 1.

The sneaker, Trainer Kicks etc. has existed since the late 1800’s mainly used as sports or beach shoes. In 1916 Keds a plimsoll brand was introduced to the United States and became known as sneakers because of their quiet rubber soles. Only one year later came the Converse All Star shoe in 1917, followed by Adidas, Puma and Nike later in the 1900’s. American teenagers began wearing sneakers as casualwear off the sports field during the 50ties inspired by movie stars like James Dean. In 1968 Tommie Smith was wearing Puma trainers when he won the 200 m at the Olympics in Mexico. Receiving his gold medal he raised his fist in the Black Power salute, this made the shoe become a cult item on the streets. By the 1980s the Trainer market had become huge and leading brands teamed up with high fashion designers, in order to get their slice of the cake. Yohji Yamamoto collaborated with Adidas and created the sleek black and white three stripes cult trainer Y-3 range. Stella McCartney also designed for Adidas but aiming for outdoor sports hip, with tennis and running shoes. Paul smith designed for Reebok and Mihara Yasuhiro for puma focusing on stripes and metallic. Sometimes the early hip-hop culture would help bring attention to certain sneakers and thereby promoting them via songs and movies such as Run-DMC with the single “My Adidas” , 1986.

27 Mar 2013

ZEROAD no.1 at Søren Rose Studio

Søren Rose Studio is introducing the multi-functional Japanese bowl "ZEROAD no.1" by Ayanomimi

at their beautiful design showroom in Copenhagen.

Read more about the award-winning design studio and their amazing work: here.

この春「２０１３年 Bo Bedre　ベストデザイナー賞」を受賞したSøren Rose Studio（ソーレンローズ　スタジオ）とのコラボが始まります。

Ayanomimiプロデュースで日本のゼロワンデザインがデザインした「ZEROAD no.1」が
コペンハーゲンのショールームにて展示・販売される事になりました。

来月からは「アップルを囲むオフィス・スタイル」をテーマに特別展示を行います。

どうぞお楽しみに!

17 Feb 2013

"PROPER IVY" 1981 Japanese magazine Popeye

I recently found this Japanese fashion magazine "POPEYE" from 1981 in the basement.

It is interesting to see how 'preppy style' was a trend back then.

My parents have often mentioned the rivalry between the two Japanese fashion brands "Van" (American Ivy Style) and "Jun" (European Casual Style), both established in the post-war era. Apparently many students chose 'side' (great branding strategies btw.) and it seems like the two preppy brands have had a remarkable impact on Tokyo fashion and sub-cultures in the 60ies-70ies.

１９８１年の雑誌ポパイ発見！「ゴシップ・ガール」などのドラマの影響から近年よく目にする「プレッピースタイル」は６０年代〜７０年代に既に日本ではこんなに取り上げられてたのですね。「VAN」とか「JUN」とか、国内ブランドが大活躍していた時代。宣伝ページも商品が一つひとつしっかりしていてカッコ良く見えます。